Leaders Who Thrive Don't Choose — They Multiply

Growth and impact. Innovation and stability. Results and relationships. Performance and joy.

Carrie Freeman helps executives turn competing priorities into competitive advantages.

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ABOUT CARRIE FREEMAN

Business Strategy Meets Systems Thinking — Without Sacrificing Joy

Carrie's proof that you can build an exceptional business that actually feels good to run. As a serial CEO, coach, advisor, and board member, she helps leaders navigate challenges without getting trapped by false choices. Her collaborators don't just hit their numbers; they build organizations that perform exceptionally and find joy doing it.

Her track record includes mobilizing $1.3 billion in capital, scaling leading innovation firm SecondMuse 25x across 160 countries, while incubating thousands of companies.

Whether she's structuring deals across four continents or guiding organizations through their most transformative changes, Carrie brings the kind of strategic clarity that makes the impossible feel inevitable.

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Speaking

New Strategies for Old Problems

Carrie's talks aren't about inspiration; they're about strategy. She gives executives practical frameworks for handling their toughest challenges: the ones where traditional approaches fall short.

What Audiences Get:

Real case studies on integrated thinking and breakthrough innovations.
Proven methods for turning competing demands into strategic advantages.
Actionable tools they can implement immediately.

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BOARD DIRECTOR

Strategic Guidance for Growth Challenges

Carrie has gained institutional knowledge and operational expertise through serving as a CEO, scaling organizations globally, and coordinating profitable exits. Her capacity for strategic thinking was honed by managing high-stakes partnerships and multi-stakeholder environments.

What She Delivers:

Growth Strategy: Proven experience scaling revenue 25x over a decade while maintaining organizational integrity
Partnership Development: Track record managing $800M+ in complex strategic relationships
Operational Excellence: Systems approach to building scalable, sustainable operations
Innovation Process Design: Expertise cultivating expansive thinking for product and business models

Coaching & Consulting

For Executives Facing Competing Priorities While Leading the Next Frontier

The highest-performing leaders Carrie works with share one trait: they've learned to hold multiple perspectives simultaneously. Instead of getting stuck choosing between competing priorities, they find elegant solutions that address multiple objectives at once.

Executive Coaching:

Strategic leadership development that drives results without sacrificing joy.

Organizational Consulting:

Hands-on guidance for companies managing growth, partnerships, and stakeholder alignment.

Focus Areas:

Strategic decision-making in multi-stakeholder environments
Building high-performing teams across cultures and time zones
Coaching executives to reach new professional and personal success
Organizational transformation that delivers measurable results

Work with Carrie

What Clients Say

"Carrie is “the” extraordinary and transformational purposeful top visionary leader, investor, innovator. Carrie uniquely and significantly guides and impacts the world across all dimensions and broad sectors from business, capital markets, translational research, academia, education, media to governments, United Nations, NGOS, foundations, civil society, sustainability – and always by force multiplying outstanding measurable execution."

— Stephen Iberaki, Global Chairman REDDS Capital, Microsoft 21 Global Awards, Investor/Venture Capitalist, Futurist, Founder & Chair Outreach UN ITU AI For Good, Author, 300+ recognitions

"I am delighted to endorse Carrie for her exceptional ability to make tough decisions, while maintaining strong, positive relationships. Carrie's approach to leadership is defined by her commitment to integrity and transparency. When we were working through difficult collaborations that were not always working well, and even having to wind-down, she consistently demonstrated a balance of firmness, empathy, and humor. As a result, she was able to navigate high complexity with a deep respect for all stakeholders involved and I believe she would be a valuable asset to any team or organization."

— Rob Kaplan, CEO Circulate Capital

"Carrie Freeman is a seasoned global B Corp CEO whose remarkable leadership resiliency stands as a testament to her unwavering commitment to sustainable and ethical business practices. Her ability to navigate challenges with strategic foresight and inspire cross functional teams and stakeholders through a shared vision of positive impact has set a gold standard in her industry. Carrie’s resilience not only ensures the enduring success of the organization she leads, but also exemplifies the transformative power of purpose-driven leadership."

— Sarah Owen, Corporate and Non-Profit Executive

"Carrie worked for me the better part of three years. During that time she displayed two qualities that really set her apart from her peers. Carrie can both dream and execute. It’s seriously rare. She didn’t back down from doing the hard work of finding a path; nor did she shrink from the task of coming up with an idea worth executing. If she says she can do something; my opinion is that she probably can."

— William Swope, Retired Intel Executive, Investor, Advisor, Coach

"Having collaborated with Carrie for over a decade, I'm inspired by her big picture views and her innovative approaches to creating solutions to address the big problems facing humanity. Her leadership unifies and influences diverse stakeholders to think creatively and to take action as individuals and collectives."

— Ron Garan, Former NASA Astronaut and Serial Entrepreneur

"Carrie combines deep business expertise with bold expansive thinking to create visions of what's possible. She inspires people to take action, big and small, towards realizing success. Her commitment to results is underpinned by operational excellence and intentionality for how it's achieved. She's an operator, a visionary, and a leader committed to future-facing ways of achieving results. When I think of the type of builder the world needs now, Carrie is top of mind."

— Ellen Petry Leanse, Author, Speaker, Silicon Valley Influencer

"There are so many kinds of leaders, but working with Carrie has shown me a very special kind of leader. Carrie is a born leader, strategist, motivator and driver of some of the most disruptive and innovative teams. Her integrity, values-driven and purpose achieving leadership has been such a striking example of what I would expect from a leader. Being able to manage very diverse, fast-paced, global and local teams and strategies is something that I have seen Carrie do beautifully. Ah and on top of all that, she is an amazingly beautiful human being to work with, a delight in terms of human relationship builder."

— Daniel Truran, Chief Learning Officer and Director General at EBBF, Advisor, Business School Professor

"Since 2021, I have thoroughly enjoyed my time working with Carrie in my role of President of the Board of the SecondMuse Foundation. She is a thoughtful, strong communicator, who is able to tactfully manage any challenges that arise. She also demonstrated high emotional intelligence and resiliency as she supported the staff and Board in navigating the Foundation’s programming spinning out to partner organizations. With her strategic and visionary mind, I am confident that she will excel in anything she pursues."

— Nicole McDonald, Impact Investor, Philanthropy Executive

Ready to Move Beyond Either/Or?

Explore What's Possible When You Stop Choosing and Start Multiplying.

The best strategic opportunities often live in the space between traditional choices. If you're facing challenges that don’t have obvious solutions, it's time to find the third way.

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